To effectuate is to engage in a specific type of entrepreneurial
action. It has special importance for situations where the future
is truly unknowable or human agency is of primary importance. In
"Effectuation", Saras Sarasvathy explores the theory and techniques
of non-predictive control for creating new firms, markets and
economic opportunities. Using empirical and theoretical work done
in collaboration with Herbert A. Simon, the author employs... more...